a single hook grabs a larger amount of meat, rather than a treble. hold them up to one another and look at the bends. A treble will "grab" more easily, but will also pull out more easily... FOr serious fish, I would use assist hook, or a single large hook.
For the flying fish, the single hook is used, then a treble stringer hook.. but a single assist hook would work just as well and can even be rubberbanded to the tail, or skin hooked(run it thru a small portion of the plastic with hook point exposed). I wouldnt suggest burying the hook into the plastic like a bass fisherman does with a worm. too much plastic to try and yank the hook thru, then hoping it has enough force still left to penetrate the fishes mouth. then you would have the rod factor- it would have to have enough backbone to send the hook home with all that line out...
I actually prefer the large single hook Mustad on my topwaters, I can sharpen those mustads like a needle and when they rust, they are so cheap to replace....