I am thinking about having my own message board for my shop. I am working as a moderator of Jigging/Popping forum of Noreast.com, but I am even reluctant to mention about products I carry on the site as I am a moderator there. Even I am sponsors of several websites including 360tuna, but I am not comfortable to talk about any product I carry as it might be construed as advertisement though I think I express my opinions objectively. So I figure all problems can be solved if I set up a commercial message boards and discuss about products whether I carry or not. I get many similar questions a day and it also helps me a lot to save my time to discuss openly. My ideas are to have separate sub-forums for each products like Jigging Master or OTI which I carry and get manufactures/suppliers involved in the discussion so that users can get more detailed and direct info from them. The discussion will be for any product, not limited to products I carry. First of all, the primary objective of my shop is to provide services to fishermen right tackles and information. Any good suggestions ?