would anyone know what is fair markup for reel from a tackle shop. i got a sizeable gift cert to a local shop that doesn't carry the brand i want to get. he said he would check it out with manufacturer and try to get it for me. been 10 days so I got to thinking that i would offer to let him order it from another retail dealer and pay him a fair markup over that so he doesn't lose his profit on the deal. or, ask for a refund on the certificate less a fair profit for him. it's really a long story how this happened but wifey doesn't know about product lines! thanks for your help.