Shakespeare/K2 buys Penn

PiePuncher · 01-18-2007, 03:32 PM

NEWS RELEASE

Shakespeare Fishing Tackle Division January 17, 2007
3801 Westmore Drive
Columbia, SC 29223
(803) 754-7000

SHAKESPEARE FISHING TACKLE ACQUIRES PENN FISHING MFG. CO.,
A LEADING SALTWATER REEL COMPANY

For Immediate Release
Columbia, SC – Shakespeare Fishing Tackle, a leading manufacturer of fishing rods, reels, fishing line and accessories is pleased to announce the acquisition of Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is the market leader in saltwater trolling and spinning reels and saltwater rods.

These products include the famous Penn International®, Senators®, GT, and GTO trolling reels, as well as Slammer® and Spinfisher® SSM and SSG spinning reels.

“For 75 years, Penn products have been the gold standard for offshore, inshore and surf fishing,” according to Scott Hogsett, President of Shakespeare. “Shakespeare is excited to be able to add Penn’s broad assortment of saltwater products to complement the current Shakespeare, Pflueger and All Star freshwater, inshore and saltwater offerings.”

“We look forward to bringing to Penn the vast new product introductions and innovation that our customers have come to expect from Shakespeare and Pflueger each year. The Penn name is one of the greatest brands in fishing, but has lacked the resources to grow and develop markets. Our volume and economies of scale will allow us to reinvest in the brand and grow market share.”

Shakespeare is a K2 Inc. company, a premier branded consumer products company with a portfolio of leading brands.

For more information, contact Mark Davis, Director of Advertising and Public Relations for Shakespeare Fishing Tackle, at (803) 754-7000 x. 3105.

PiePuncher · 01-18-2007, 03:34 PM

Is this the end of Penn? Judging by Pfluger and Shakespeare products, Looks like penn could be done with?????

bighead · 01-18-2007, 05:20 PM

I guess that means the rest of the Penn product line will be made in China by the end of the year. The way I see it is that it will be a boon for Avet and Accurate. Bert

Snagged · 01-18-2007, 05:55 PM

Everything EXCEPT the Internationals will be made there.

TeamOso · 01-18-2007, 08:51 PM

Dang.

01-18-2007, 03:32 PM	#1 (permalink)
PiePuncher Senior Member Join Date: May 2006 Posts: 197	Shakespeare/K2 buys Penn NEWS RELEASE Shakespeare Fishing Tackle Division January 17, 2007 3801 Westmore Drive Columbia, SC 29223 (803) 754-7000 SHAKESPEARE FISHING TACKLE ACQUIRES PENN FISHING MFG. CO., A LEADING SALTWATER REEL COMPANY For Immediate Release Columbia, SC – Shakespeare Fishing Tackle, a leading manufacturer of fishing rods, reels, fishing line and accessories is pleased to announce the acquisition of Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is the market leader in saltwater trolling and spinning reels and saltwater rods. These products include the famous Penn International®, Senators®, GT, and GTO trolling reels, as well as Slammer® and Spinfisher® SSM and SSG spinning reels. “For 75 years, Penn products have been the gold standard for offshore, inshore and surf fishing,” according to Scott Hogsett, President of Shakespeare. “Shakespeare is excited to be able to add Penn’s broad assortment of saltwater products to complement the current Shakespeare, Pflueger and All Star freshwater, inshore and saltwater offerings.” “We look forward to bringing to Penn the vast new product introductions and innovation that our customers have come to expect from Shakespeare and Pflueger each year. The Penn name is one of the greatest brands in fishing, but has lacked the resources to grow and develop markets. Our volume and economies of scale will allow us to reinvest in the brand and grow market share.” Shakespeare is a K2 Inc. company, a premier branded consumer products company with a portfolio of leading brands. For more information, contact Mark Davis, Director of Advertising and Public Relations for Shakespeare Fishing Tackle, at (803) 754-7000 x. 3105.

01-18-2007, 05:55 PM	#4 (permalink)
Snagged Senior Member Join Date: May 2006 Posts: 1,114	Everything EXCEPT the Internationals will be made there. __________________ Jerry Uh oh, Snagged again!

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01-18-2007, 03:34 PM	#2 (permalink)
PiePuncher Senior Member Join Date: May 2006 Posts: 197	Is this the end of Penn? Judging by Pfluger and Shakespeare products, Looks like penn could be done with?????

01-18-2007, 05:20 PM	#3 (permalink)
bighead Senior Member Join Date: May 2006 Posts: 225	I guess that means the rest of the Penn product line will be made in China by the end of the year. The way I see it is that it will be a boon for Avet and Accurate. Bert

01-18-2007, 08:51 PM	#5 (permalink)
TeamOso Senior Member Join Date: Oct 2006 Location: Corpus/Pt A Posts: 479	Dang.

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